Tag Archives: Mexico

Celebrate Cinco De Mayo With FRIDA

4 May

Feliz Mayo FRIDA friends!

Summer is almost here and one way we like to kick off the new season is with a daylong Cinco De Mayo celebration! Every year our restaurants bring in great crowds for this traditional Mexican holiday.

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With Happy Hour cocktails and delicious appetizers, we open up the bar to partygoers from all over LA. At Westwood, Cinco has become a major college hotspot (because don’t forget, we offer UCLA ID discounts). It’s also a time to crank up the sound system for classic Mexican singalongs and HDTV specials. Plus, Westwood has become a great place for the Santa Monica after work crowd. We welcome large parties and have plenty of booths for “family style” entrees.

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In Beverly Hills, we’re highlighting more of a slower-paced dining experience. Here, you can enjoy a Cinco de Mayo “date night” or a casual evening with friends. Our wait staff will give you plenty of choices if you’re looking for a hearty traditional meal. Options like Mole Poblano, Cochinita Pibil or Arrachera Nortena will offer a fantastic sampling of the flavors of Mexico.

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And let’s not forget the true meaning behind Cinco De Mayo. It recognizes an important event in the Mexico’s history (specifically its victory against the French in the Battle of Puebla). 2015 marks the 153rd anniversary of that day and, as you’re well aware, America has gone on to embrace it with parades, festivals and lively parties. We would love for you to celebrate May 5th with us and to raise a glass for the start of a beautiful season!

Dancers participating in the Cinco de Mayo Festival in downtown Denver.

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Thanks To Everyone Who Celebrated TASTE OF MEXICO With Us!

29 Sep

Hello FRIDA Friends,

The 4th annual Taste Of Mexico Event has come and gone and WOW, what an amazing event it turned out to be! First off, thank you to everyone who came to celebrate with us. The response was overwhelming, with thousands of Mexican food connoisseurs descending upon downtown’s La Plaza de Cultura y Artes throughout the day and night. This year marked the first time that we extended the hours into the afternoon and we look forward to doing it again.

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The new afternoon picnics allowed for more families to participate and created a unique Farmer’s Picnic experience with plenty of opportunities to interact with Vicente and the chefs from TOM’s partner restaurants.

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And for those who love to dance and party, the evening festivities did not disappoint! A Poco No owned La Plaza’s stage, churning out Mexican-inspired rock songs throughout the night. It was amazing to watch the grounds transform into a lively dance floor, full of smiles, cheers and great energy.

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As for the participants…Every station was jam-packed! Fans crowded for fresh ceviche, homemade tortas, and amazing desserts, which ranged from crispy La Monarca sweet bread to juicy Artesana Pops paletas.

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We were extremely humbled by the outpouring of support shown to FRIDA. We ended up hosted two separate stations; one specializing in moles and one with traditional tacos. The big smiles, heartwarming compliments and station #selfies truly made our night, getting us face-to-face with old friends and several new ones!

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It is also important to thank friends like the esteemed Mexican General Consul, Carlos Sada, who, for the second year in a row, took time out of his schedule to inaugurate the event.

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Our friends at Univision LA also played a huge part in TOM’s success, publishing tweets and inviting us on their programs.

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Believe us when we say this is only the beginning! Expect more TOM announcements in the months to come and continued celebrations of the food and culture of Mexico!

FRIDA Partners With UNAM-LA For Important Political Summit

15 Jun

In case you were unaware, Obama and Romney aren’t the only notable politicians running in 2012. This year also marks a very important election in Mexico. And no matter who you pledge your support to (right now there are four candidates), it’s always important to stay educated. That’s why we’re proud to partner with UNAM-LA as co-sponsors for a series of important discussions.

Taking place at the Mexican General Consulate in downtown L.A., the Mexico 2012 Electoral Observatory features an amazing array of speakers delivering their take on voting trends, the electoral process and the future of Mexico. So far, noted scholars like Lorenzo Cordoba Vianello and Francisco Guerrero Aguirre have lent their opinions and there are many more notables to come.

On Monday June 18, Francisco Abundis Luna and Jorge Buendia Laredo will be holding an in-depth analysis of the country’s voting trends. Their lecture will begin at 6pm and promises to make for a VERY informative evening.

On August 10, Leonardo Curzio and Ciro Murayama will discuss the outcome of the election and open the floor to political discussions. A similar presidential recap will take place on September 28, with speakers Constancio Carrasco Daza, Salvador Nava Gomar and Manuel Gonzalez Oropeza.

These are all dates that we highly recommend adding to your calendars or you can print out the flyer we’ve attached to the blog. Admission to the UNAM events are completely free and, as co-sponsors, you can bet we’ll providing plenty of FRIDA appetizers and refreshments.

We’d love to see you there!

Happy Dia de los Muertos Week From FRIDA!

30 Oct

We know, you’re probably recovering right now from a wild Halloween weekend. But for the record, the skull-heavy celebrations are far from over. In case you were unaware, this Tuesday and Wednesday marks Dias de los Muertos (or the “Days of the Dead” for EspaƱol impaired).

Celebrated on a massive scale in Mexico, these two holidays aren’t about tricks and treats, but rather honoring all of the loved ones who have passed on. Interestingly, Muertos’ roots go all the way back to the Aztec civilization and involve makeshift altars to welcome souls back from the great beyond.

Traditionally, November 1 marks Dia de los Inocentes for the lost children’s souls, while November 2 is Dia de los Difuntos, accounting for everybody else. Flowers, incense, and those well-known sugar skulls all play a part in the festivities.

But we’re sure you’re thinking, what does this have to do with FRIDA? Well, in case you were unaware, celebrating Dia de los Muertos at FRIDA has become an ongoing L.A. tradition. Every year, we cater family parties, serve up traditional Muertos-inspired dishes, and create tons of great cocktail concoctions to keep with the theme.

And don’t worry, there’s nothing scary about Dia de los Muertos. It’s strictly an uplifting cultural celebration, so feel free to include young ones in the FRIDA festivities too!