Tag Archives: Mexican Cuisine

‘Tis The Season For FRIDA CATERING!

6 Dec

Feliz Diciembre!

We have officially entered the holiday season and, with just a few more weeks until Christmas, the time is perfect for hosting a party catered by FRIDA! Whether it’s for the office, for family members or just an intimate gathering of friends, we can accommodate fiestas of every size.

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One of the great benefits of living in California is the December sunshine. And (other than the slight rainfall we had last week) we have actually hosted several outdoor catering events this time of year. Our founder Vicente was on hand for a recent corporate buffet, which utilized custom enchilada platters. As you can see below, every job is entirely unique and we are more than happy to tailor a menu to your needs.

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For offices, we have created unique appetizers that highlight FRIDA ceviche, chicken quesadillas and even our trademark margaritas.

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Christmas is an ideal time for tamales and you can bet that our kitchen will have plenty of prepared platters for the Nochebuena celebrations. We can even do them as take out orders (in case you want to fool the family into thinking that you cooked them yourself 😉 ).

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FRIDA CATERING delivers throughout the greater Los Angeles area and guarantees a prompt and efficient experience. And if you prefer restaurant holiday parties, we can arrange that too. Sections of our Beverly Hills or Westwood dining rooms can easily be siphoned off for big groups or you can reserve the whole place for an evening.

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The same goes for New Year’s too. Did you know that FRIDA CATERING can arrange for one of signature bartenders to come to your home and create custom NYE cocktails? It will certainly add to the fun once the giant ball drops!

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So whatever holiday festivity you have in mind, make sure to keep FRIDA CATERING on your radar because we’d love to make your celebrations a lot easier and full of great flavor.

Click here for a full FRIDA CATERING menu or reach out to us at (310) 278-0666 for more details.

Feliz Navidad!

Join FRIDA This Saturday For A Special Performance From EL JAVI!

6 Aug

Hello FRIDA friends,

This week, we have some very special news to share. On Saturday August 9, acclaimed flamenco fusion band El Javi will be giving a special live performance at FRIDA Westwood. Starting at 8:30pm, you will be able to see the talents of Javier “El Javi” Gutierrez and Jordi Marin. We promise, this will be an unforgettable musical experience (as illustrated in the clip below).

These amazing artists have toured around the world, earning fans in Latin America and throughout the west coast. We are thrilled to be hosting them for a night of live entertainment. And for the record, we’re making sure our Westwood floor has plenty of room for flamenco dancing.

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There will also be Happy Hour specials throughout the night, as well as delicious plates from the FRIDA kitchen. Come for a hearty dinner, come for light appetizers, or just come for a cocktail and a fantastic local concert. We like to think of this as a great way to celebrate summer and the start of several live FRIDA events to come!

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FRIDA Westwood is located at 10853 Lindbrook Drive in the heart of the Village. We’ve got valet parking available and will be happy to accommodate large parties. Just make sure you’re in the doors by 8:30pm because we’d hate for you to miss a minute of the fun!

See you this Saturday!

Celebrate Father’s Day At FRIDA!

9 Jun

Happy early Father’s Day to all of the proud papa’s!

As you’re probably aware, Vicente and a large portion of our staff are dads to beautiful children. So this Sunday, we’re making sure everyone is getting honored with a special Father’s Day Brunch at FRIDA Westwood!

From 10a-3p, we will be creating an all-you-can-eat Mexican menu tailor-made for our favorite fathers. There will be signature tacos, fresh summer ceviche and authentic desserts that the whole family will love! And if dear old dad likes to unwind with a Sunday cocktail, you can treat him to crisp mimosas and a full Happy Hour bar!

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As always, Mariachi Los Toros will joining the celebration playing traditional songs and special requests (including this gem)!

We can’t wait to welcome you into our family celebration. And if Papa (or Grandpapa) prefers a quieter relaxing dinner, FRIDA Beverly Hills will be taking special Father’s Day reservations too!

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We can accommodate parties of all sizes. Just give us a call at (310) 209-0666 and make sure to save yourself a seat!

FRIDA’s New Site Is Up And Running!

2 Mar

Big news everyone! Our website has gone through a major overhaul and is now completely redesigned to make the FRIDA experience even better.

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Visit FridaRestaurant.com and you’ll be able to learn about what goes into our amazing entrees. You’ll also be able to access details on our signature cocktails, our Sunday Brunch, our tasty desserts and the people behind FRIDA!

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We’ve got profile pics of the whole team and a nice backstory on our founder Vicente Del Rio and his inspirations for creating the restaurant. And that’s not all…There are also updates on our daily Happy Hour specials, details on upcoming events and a BRAND NEW FEATURE that lets you reserve your seating online.

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The site is completely mobile too and can be accessed just as easily from an iPad or Smartphone. So scroll through our amazing dishes, then head over to Beverly Hills or Westwood and enjoy some authentic Mexican Cuisine!

Thanks To All Who Joined Us For TASTE OF MEXICO 2013!

17 Oct

What an incredible Friday we had last week. To our delight, hundreds of Mexican food fans descended upon LA Plaza de Cultura y Artes for TASTE OF MEXICO 2013. The turnout was spectacular and included guests from all across Southern California.

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To our sheer delight, Mexican Ambassador Eduardo Medina-Mora kicked off the event with an impassioned speech about Mexican culture and its impact on Los Angeles. From there, the famous TOM chefs gathered for photo opps and meet-and-greets, sharing “trade secrets” with dozens of fans.

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Our own Vicente Del Rio proved to be quite popular, getting interviewed for local news outlets and proudly shaking hands with a huge line of FRIDA fans. As for our comida selections, we proudly served up our famous Carnitas, Pollo and Steak Tacos and had delicious ceviche samplings (much like what you’ll find at the FRIDA Westwood Brunch).

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Fans made sure to show their FRIDA love, even donning apparel inspired by our famous namesake.

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One huge highlight was getting the opportunity to hang with our friend Kate Del Castillo. One of Spanish television’s most popular stars, “La Reina Del Sur” couldn’t have been more gracious. She happily posed with fans and scored us quite a few ReTweets from her picture with Vicente.

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Those who follow us on Twitter got live updates throughout the night, highlighting everything from the mariachi singers, to the lively speeches, to the delicious appetizers served by our fellow #TOM participants.

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Overall, it was a fantastic night and one that we intend on repeating year after year! To everyone who stayed until the end, we hope you enjoyed your goodie bags. And to those who couldn’t make it out, stay tuned for details on TASTE OF MEXICO 2014!

The 3rd Annual TASTE OF MEXICO Event Is This Friday!

6 Oct

Clear your Friday schedule. Starting at 5pm on October 11, FRIDA will be co-hosting the 3rd annual TASTE OF MEXICO celebration at La Plaza de Cultura y Artes in Downtown LA. And if you’ve been to either of the last two events, you KNOW this is a night that cannot be missed!

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For year three, we’ve brought on even more top tier Mexican restaurants, including El Coraloense, Casa Cabo, Ricky’s Fish Tacos and Casa Oaxaca. Plus all of your past favorites like La Monarca, Gueleguetza, La Casita Mexicana, Loteria, Yuca’s, Coni Seafood and MexiKosher.

Bottom line — This event is going to be BIG and we’d love for you to join us.

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Entry tickets get you unlimited samplings from every restaurant, along with Tequila Tastings, exotic beers and 6 hours of live entertainment! You will also come face-to-face with the proprietors of all your favorite Mexican restaurants (including our own Vicente Del Rio). Ask about your favorite dishes, pose for photographs and learn firsthand what goes into authentic Mexican cuisine.

Mariachi fans are in for a big treat too, as we’re bringing along some of the most talented musicians in Southern California. We’ve also got world-famous mixologists Pablo Moix and Steve Livigni and plenty of surprise guests (remember Kate del Castillo and Diego Boneta from year two?).

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The good news is, tickets are still on sale. But they’re getting swooped up fast, so we encourage you to head to the TOM website and place your order. Same as last year, we’re offering $50 General Admission entries and $70 VIP Packages, which include front-of-the-line access and exclusive mezcal tasting!

We’ll be live Tweeting from TOM too, so make sure to follow our feeds for a bundle of food and drink pictures. Trust us when we say that this is the Mother of all Mexican food events.

TASTE OF MEXICO 2013 is just a few short days away and we’d love to see you there!

Drop By FRIDA Westwood For Mother’s Day Brunch!

6 May

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Fans of FRIDA know that we’ve been doing Mother’s Day Brunch for years. But this time, we’re making things extra special. For the first time ever, we’re holding our celebration at FRIDA Westwood and organizing a delicious buffet to go with it.

Since the launch of our FRIDA Westwood Sunday Brunch, we’ve had a tremendous amount of positive feedback. Fans have fallen in love with our homemade omelet station and our wide variety of entrees and desserts. Plus, with the live talents of Mariachi de mi Tierra and the face-painting kids’ station, it’s become a weekly tradition for families all across L.A.

We invite you to bring your moms, your wives, your grandmothers, or any special lady in your life to FRIDA’s Mother’s Day Brunch. We’ll have lively serenades, a special menu of Mexican cuisine and some very festive ambiance complete with flowers, bright patios and vintage FRIDA art.

Plus, spending Mother’s Day in Westwood Village gives your family the option of catching a movie after Brunch, dropping by the famous Hammer Museum or admiring the gorgeous scenery of UCLA. And don’t get us started on the food.

For starters, there will be all-you-can-eat ceviche, made-to-order quesadillas and sopes, tacos, BBQ ribs, tamales, pozoles, pancakes, fresh fruit, churros, flan and tons more options (including a special kids menu).

So this Sunday, head over for a feast every Mother will love. Our doors open at 10am and we’re adding an extra hour to the Brunch by keeping things going until 4pm. Make a reservation online or call us at (310) 209-0666 to secure your slot.

We look forward to seeing you soon!

Celebrate Valentine’s Day With FRIDA!

10 Feb

We’ve all done the heart-shaped candy boxes and red roses for Valentine’s Day. And as sweet as those gestures are, they can also come off a bit stale at times. That’s why your friends at FRIDA are inviting to spruce things up this Thursday with a romantic dinner for two at our Beverly Hills and Westwood locations!

For all of February 14, our FRIDA restaurants will be converted into Casas de Amor. That’s right, we’ll be lighting up the candles, setting a nice romantic ambiance and serving delicious appetizers (and desserts) that are made for sharing. And both of our locations offer unique “Date Night” options for you and your special someone.

In Beverly Hills, for example, you can stroll down gorgeous Beverly Drive, which will lead you right into Rodeo. Now we’re not sure how romantic you’re planning on getting this Valentine’s, but if diamonds are on your mind, there are plenty of upscale shops in the neighborhood.

FRIDA Westwood can offer more of a casual Valentine’s Day vibe. Our newest location is next to several impressive movie theaters, which can make for a great evening out (after you sample some delicious Mexican entrees, of course). Plus, there will be fixed menu options which can give you some great dishes at a reasonable price.

And while you’re at our restaurants, make sure to take advantage of our extensive wine menu. Couple your Arrachera Norteña with a Robert Mondavi, sip Chardonnay with Halibut Primavera, the choice is yours and the choices are all delicious!

So stop by FRIDA this February 14 and add some Spanish amor to your Valentine’s Day!

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Help Us Welcome The All-New FRIDA WESTWOOD!

28 Jan

In case you haven’t noticed, the FRIDA brand is expanding quite a bit in 2013. Not only do we have a new FRIDA TACOS location at the Westside Pavilion, FRIDA WESTWOOD will be making its official debut this February!

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Formerly known as CASA AZUL CANTINA, FRIDA WESTWOOD is continuing the traditions that you know and love from our Beverly Hills and Glendale locations. You’ll be able to enjoy the same delicious menus, sip on the same delicious tequilas and soak up the same colorful ambiance that has made our brand an L.A. staple.

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And now, we are much more geographically desirable to Mexican Cuisine lovers throughout the Valley and beach locations. Located at 10853 Lindbrook Drive, FRIDA WESTWOOD is right off the 405 Wilshire exit and smack dab in the middle of Westwood Village. It also has a gorgeous interior (courtesy of our friend Jose Antonio Gonzalez) and some of the best bartenders in SoCal.

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Fans of the old CASA AZUL are in for a treat too. FRIDA WESTWOOD will still be honoring Thursday “College Nights” and giving discounts to customers with UCLA ID’s. We’re also keeping the giant HDTV’s, so you can enjoy Happy Hour sports games and special events (like our Super Bowl Party on February 2).

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With an expanded FRIDA menu, the illustrious CASA AZUL ambiance and a lively atmosphere amid the movie theaters and boutiques, FRIDA WESTWOOD is truly the best of all worlds. So come on by, hand your keys to the valet and enjoy some of the finest Mexican Cuisine is L.A.!

FRIDA’s Restaurants Partner Up For ‘The Taste’

6 Aug

Have you made your Labor Day plans yet? Well cancel them immediately because we want to see you at the Paramount Lot September 1-3 for the 2nd annual L.A. Times TASTE Event! A true “feast” for the eyes and salivary glands, THE TASTE promises to deliver every type of culinary creation possible…and a ton of goodies from the FRIDA kitchen.

Joining with our buddies from the TASTE OF MEXICO (La Monarca, Guelaguetza and La Casita Mexicana), the FRIDA fam will be front and center for all three days of the event. Expect to see items from our CASA AZUL and FRIDA TACOS menus, as well as some “special” surprises (wink, wink). We’ll also be hanging with legendary foodie Jonathan Gold for Saturday’s “Flavors of L.A.” event.

And keep in mind, THE TASTE encompasses a lot more than appetizer samplers. This massive event hosts reps from 40 of So Cal’s top restaurants and has daily happenings like “Cocktail Confidential” and “Field To Fork.” There will also be tons of celebrity chefs in the house, including our very own Vicente Del Rio! So if you’ve got questions about how to cook up a homemade FRIDA quesadilla, don’t be afraid to ask.

Truth be told, we are absolutely thrilled to be part of this historic event and would love for you to join us. And best of all, it’s a only a small hint of things to come. That’s right, this November the TASTE OF MEXICO is coming back in a major way. But before all that goes down, bring your appetite to Paramount Studios on Labor Day weekend. You won’t regret it!

Click here to pick up your tickets for THE TASTE today!