Tag Archives: La Monarca Bakery

Join FRIDA TACOS For Tacolandia 2015!

19 Apr

June 6 may seem far away now, but time flies VERY fast. That’s why we’re encouraging all of our FRIDA fans (and all Taco fans for that matter) to grab their advance tickets for Tacolandia 2015!

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FRIDA TACOS is extremely proud to be a participant in this amazing event, which gathers over 80 vendors and celebrates the art of signature Mexican cuisine. Several of our Taste of Mexico amigos will be there too, including Coni’ Seafood, La Monarca Bakery, Loteria and Mexicali. And if you’re wondering what will be on the FRIDA menu, prepare yourself for endless plates of pollo, carnitas, steak and cochinita pibil!

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Tacolandia is also putting a big emphasis on FUN, with live mariachi music, cocktails and a special awards celebration honoring LA’s best vendors (don’t forget to vote for FRIDA 😉 ). If that wasn’t enough, attending Tacolandia also helps a very good cause. This year, a portion of every ticket sold will go to benefit the El Pueblo Park Association, which honors the historic culture of Los Angeles.

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Tickets are definitely moving fast and, if you get yours soon, you can still benefit from an Advanced Sales discount. Check out the LA Weekly’s Tacolandia page for details and make sure to join us at El Pueblo de Los Angeles on June 6. It’s going to be a very TASTY event!

Thanks To Everyone Who Celebrated TASTE OF MEXICO With Us!

29 Sep

Hello FRIDA Friends,

The 4th annual Taste Of Mexico Event has come and gone and WOW, what an amazing event it turned out to be! First off, thank you to everyone who came to celebrate with us. The response was overwhelming, with thousands of Mexican food connoisseurs descending upon downtown’s La Plaza de Cultura y Artes throughout the day and night. This year marked the first time that we extended the hours into the afternoon and we look forward to doing it again.

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The new afternoon picnics allowed for more families to participate and created a unique Farmer’s Picnic experience with plenty of opportunities to interact with Vicente and the chefs from TOM’s partner restaurants.

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And for those who love to dance and party, the evening festivities did not disappoint! A Poco No owned La Plaza’s stage, churning out Mexican-inspired rock songs throughout the night. It was amazing to watch the grounds transform into a lively dance floor, full of smiles, cheers and great energy.

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As for the participants…Every station was jam-packed! Fans crowded for fresh ceviche, homemade tortas, and amazing desserts, which ranged from crispy La Monarca sweet bread to juicy Artesana Pops paletas.

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We were extremely humbled by the outpouring of support shown to FRIDA. We ended up hosted two separate stations; one specializing in moles and one with traditional tacos. The big smiles, heartwarming compliments and station #selfies truly made our night, getting us face-to-face with old friends and several new ones!

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It is also important to thank friends like the esteemed Mexican General Consul, Carlos Sada, who, for the second year in a row, took time out of his schedule to inaugurate the event.

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Our friends at Univision LA also played a huge part in TOM’s success, publishing tweets and inviting us on their programs.

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Believe us when we say this is only the beginning! Expect more TOM announcements in the months to come and continued celebrations of the food and culture of Mexico!

New Details On TASTE OF MEXICO 2014!

17 Aug

Hello FRIDA fans!

As you’re probably well aware, we’ve got another amazing TASTE OF MEXICO event lined up for September 27. Just like every year, it promises some of the finest Mexican cuisine in southern California with restaurants like La Casita Mexicana, Guelaguetza, La Monarca and, of course, FRIDA all participating. There will also be plenty of new partners this year, including Tecate, Aguacates de Mexico and Las Palmas. Plus, local favorites like Yuca’s, Loteria, Mexicali and MexiKosher, among others. But beyond that, we’ve created special new features for families and high-end food connoisseurs.

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This year, TOM will be offering a special Farmer’s Market Picnic Brunch, which will includee cooking demos and a full wine garden. It will also have unlimited tastings from all of the restaurants at a lower price point than the evening ticket.

The dinner and cocktail event promises to be even more amazing that years’ past, once again utlizing the beautiful landscapes of downtown’s La Plaza de la Culturas y Artes. From 7p-11p, you can mingle with the chefs from all of our partner restaurants, learning recipes and testing out new menu items. There will also be a Mexico Tequila Bar, beer gardens and live music from A Poco No! Artist Ernesto Yerena will be on site too, displaying his visual masterpieces.

Now if you want the best of both worlds, we can certainly arrange that too. This year’s VIP All Day Pass costs just $20 more than the traditional ticket and will grant you access to the Picnic Brunch AND the Dinner Event. There will also be early admission access and special gift bags.

Our founder Vicente Del Rio will be on site for both events, sharing his insights as a Mexican master chef and a restauranteur. CLICK HERE for details on tickets and watch the clip below for a look back at some of the best moments from 2013!

3rd Annual Taste of Mexico from Jaime Alexander Ballesteros on Vimeo.

SEE YOU SEPTEMBER 27!

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The 3rd Annual TASTE OF MEXICO Event Is This Friday!

6 Oct

Clear your Friday schedule. Starting at 5pm on October 11, FRIDA will be co-hosting the 3rd annual TASTE OF MEXICO celebration at La Plaza de Cultura y Artes in Downtown LA. And if you’ve been to either of the last two events, you KNOW this is a night that cannot be missed!

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For year three, we’ve brought on even more top tier Mexican restaurants, including El Coraloense, Casa Cabo, Ricky’s Fish Tacos and Casa Oaxaca. Plus all of your past favorites like La Monarca, Gueleguetza, La Casita Mexicana, Loteria, Yuca’s, Coni Seafood and MexiKosher.

Bottom line — This event is going to be BIG and we’d love for you to join us.

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Entry tickets get you unlimited samplings from every restaurant, along with Tequila Tastings, exotic beers and 6 hours of live entertainment! You will also come face-to-face with the proprietors of all your favorite Mexican restaurants (including our own Vicente Del Rio). Ask about your favorite dishes, pose for photographs and learn firsthand what goes into authentic Mexican cuisine.

Mariachi fans are in for a big treat too, as we’re bringing along some of the most talented musicians in Southern California. We’ve also got world-famous mixologists Pablo Moix and Steve Livigni and plenty of surprise guests (remember Kate del Castillo and Diego Boneta from year two?).

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The good news is, tickets are still on sale. But they’re getting swooped up fast, so we encourage you to head to the TOM website and place your order. Same as last year, we’re offering $50 General Admission entries and $70 VIP Packages, which include front-of-the-line access and exclusive mezcal tasting!

We’ll be live Tweeting from TOM too, so make sure to follow our feeds for a bundle of food and drink pictures. Trust us when we say that this is the Mother of all Mexican food events.

TASTE OF MEXICO 2013 is just a few short days away and we’d love to see you there!

Special Pre-Sale Price For Taste Of Mexico Tickets!

15 Jul

Hola FRIDA fans,

Back by popular demand, our TASTE OF MEXICO event is returning to downtown Los Angeles this October. And best of all, we’re offering a special pre-sale price if you enter the promotional code LASFF13 before buying your tickets.

Now as you probably know, TOM has become one of Southern California’s most popular “foodie” phenomenons. Not only is FRIDA a major participant, so is Guelaguetza, La Monarca Bakery and La Casita Mexicana. And this year, several other top Mexican restaurants have signed on too, including Loteria, MexiKosher, Coni’Seafood, Yuca’s and Casa Oaxaca!

Keep in mind that TOM covers a lot more than Mexican appetizers, entrees and desserts. We’ll be serving up delicious margaritas too, as well as high-end tequilas and buckets of cold cerveza. We’ll also have an evening’s worth of live entertainment, including some of the most talented mariachis in SoCal! The event takes place during Hispanic Heritage Month at downtown L.A.’s La Plaza de Cultura y Artes. October 11 is the big day and we’ll be selling both traditional entry tickets and special VIP packages!

Now here’s the really good part. Through the end of this month, fans can get $20 off the VIP price by entering the promotional code LASFF13 on Eventbrite. If you want a discount off the regular price, enter the code LASFF. Either way, it’s win/win and a fantastic way to spend an October Friday night.

Just remember, the discounts only work until July 31. So make sure to visit Eventbrite and get your tickets today.

See you all at TASTE OF MEXICO 2013!

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The TASTE OF MEXICO Is Almost Here & We’re Giving Away Tickets!

18 Nov

Believe it or not, LA’s premier Mexican food event is less than two weeks away. On Friday November 30, we will be kicking off our second annual TASTE OF MEXICO celebration at the Cathedral of St. Vibiana in downtown Los Angeles. And (of course) we would love for you to be our guests! But this year, we’re taking things one step further by giving our biggest fans the opportunity to WIN TWO FREE TICKETS!

General pre-sale tickets for the event are $50 each, so two freebies equal a $100 value! More importantly, they will get you front and center with the most delicious Mexican tastemakers in Los Angeles. La Monarca Bakery, La Casita Mexicana, Guelaguetza and so many more will be participating with us. Plus, we’ll have baja wines, ultra premium tequila and live mariachi bands singing you well into the night.

But the big question is…WHAT’S IT TAKE TO GET THE FREE TICKETS?! It’s actually extremely easy. All we’re asking for is an answer to the question, “What Do I Love Most About Mexican Food?” It can be the desserts, it can be the appetizers…heck, we’ll even consider the margaritas if your response is compelling enough. And we love the funny stuff too (though no profanity), so be as creative as you can with your answer. We’ll pick the one we like best by Tuesday November 27 and have your tickets waiting at the door.

Here’s the one final catch – Your answer has to be 140 characters or less (the length of a Twitter post) to be considered. So think real hard and narrow down all of those wonderful tidbits about Mexican food into a concise, engaging statement. You can send it to us via the @CASAAZULCANTINA, @FRIDATACOS or @FRIDAMEXCUISINE Twitter pages or leave it posted on our Facebook wall ALWAYS WITH THE HASHTAG #TOM. And make sure you do it before November 28 because that’s the day we announce the winner!

Of course if you’re not selected, don’t worry. We’ll still welcome you to the TASTE with open arms. Trust us, this is going to be an incredible event and we can’t wait to see you there!

FRIDA’s Restaurants Partner Up For ‘The Taste’

6 Aug

Have you made your Labor Day plans yet? Well cancel them immediately because we want to see you at the Paramount Lot September 1-3 for the 2nd annual L.A. Times TASTE Event! A true “feast” for the eyes and salivary glands, THE TASTE promises to deliver every type of culinary creation possible…and a ton of goodies from the FRIDA kitchen.

Joining with our buddies from the TASTE OF MEXICO (La Monarca, Guelaguetza and La Casita Mexicana), the FRIDA fam will be front and center for all three days of the event. Expect to see items from our CASA AZUL and FRIDA TACOS menus, as well as some “special” surprises (wink, wink). We’ll also be hanging with legendary foodie Jonathan Gold for Saturday’s “Flavors of L.A.” event.

And keep in mind, THE TASTE encompasses a lot more than appetizer samplers. This massive event hosts reps from 40 of So Cal’s top restaurants and has daily happenings like “Cocktail Confidential” and “Field To Fork.” There will also be tons of celebrity chefs in the house, including our very own Vicente Del Rio! So if you’ve got questions about how to cook up a homemade FRIDA quesadilla, don’t be afraid to ask.

Truth be told, we are absolutely thrilled to be part of this historic event and would love for you to join us. And best of all, it’s a only a small hint of things to come. That’s right, this November the TASTE OF MEXICO is coming back in a major way. But before all that goes down, bring your appetite to Paramount Studios on Labor Day weekend. You won’t regret it!

Click here to pick up your tickets for THE TASTE today!