Tag Archives: FRIDA

Host Your Holiday Party At FRIDA!

18 Nov

Can you believe we’re now halfway through November? In a blink of an eye, we went from Halloween preparations to full-blown Holiday mode. And that’s definitely not a bad thing…especially if you’re thinking of hosting an office dinner or family party. You see, FRIDA is now available to handle all of your holiday needs and we look forward to making your Thanksgivings, Christmases, Kwanzaas and Chanukahs VERY memorable!


That’s right, from now until the end of the year, our restaurant is your restaurant. Book a section of Beverly Hills, reserve the Westwood bar…or just close down the whole place for your own private party! We’re extremely flexible for the holiday season and would love to host you and your extended amigos.


Whether it is for a company, a family or a charity, we’ll work with you to hammer down a competitive price (and a delicious array of entrees). We’ll also make sure you get a fantastic festive experience, complete with special menu items, specialized decorations…even Mariachis if the occasion calls for it.


And if you’d prefer to do your Mexican Cuisine event at home, we can handle that too. FRIDA Catering is available seven days a week. Check out our special site for a look at the large platter selections we offer. Wherever you decide to host your annual events, we can be there and ready to serve.


So make sure to keep FRIDA in mind as you make those final fiesta preparations. Because who wouldn’t love some peppermint flan and egg nog margaritas to go along with all that holiday cheer?


Thanks To All Who Joined Us For TASTE OF MEXICO 2013!

17 Oct

What an incredible Friday we had last week. To our delight, hundreds of Mexican food fans descended upon LA Plaza de Cultura y Artes for TASTE OF MEXICO 2013. The turnout was spectacular and included guests from all across Southern California.


To our sheer delight, Mexican Ambassador Eduardo Medina-Mora kicked off the event with an impassioned speech about Mexican culture and its impact on Los Angeles. From there, the famous TOM chefs gathered for photo opps and meet-and-greets, sharing “trade secrets” with dozens of fans.


Our own Vicente Del Rio proved to be quite popular, getting interviewed for local news outlets and proudly shaking hands with a huge line of FRIDA fans. As for our comida selections, we proudly served up our famous Carnitas, Pollo and Steak Tacos and had delicious ceviche samplings (much like what you’ll find at the FRIDA Westwood Brunch).


Fans made sure to show their FRIDA love, even donning apparel inspired by our famous namesake.


One huge highlight was getting the opportunity to hang with our friend Kate Del Castillo. One of Spanish television’s most popular stars, “La Reina Del Sur” couldn’t have been more gracious. She happily posed with fans and scored us quite a few ReTweets from her picture with Vicente.


Those who follow us on Twitter got live updates throughout the night, highlighting everything from the mariachi singers, to the lively speeches, to the delicious appetizers served by our fellow #TOM participants.


Overall, it was a fantastic night and one that we intend on repeating year after year! To everyone who stayed until the end, we hope you enjoyed your goodie bags. And to those who couldn’t make it out, stay tuned for details on TASTE OF MEXICO 2014!

Canelo vs. Mayweather Event This Saturday at FRIDA Westwood

8 Sep

Mark your calendars FRIDA fans,

We are about to host one of our biggest events ever at FRIDA Westwood this Saturday. On September 14, we will be broadcasting the historic Canelo Alvarez/Floyd Mayweather fight across our massive HDTV’s. And if that wasn’t enough, we’re offering drink and entree specials throughout the entire night!


First, let’s add a little backstory about how significant this bout really is. For one thing, Alvarez and Mayweather are competing for the highly coveted Middleweight Championship belt. They also happen to be two of the best boxers in the world, with Floyd’s 44-0 record and Canelo standing 42-0 (with 30 KO’s, we might add).

Not to play favorites, but our vote is definitely going with Alvarez. One of Mexico’s hometown heroes, he is partnered with Oscar de la Hoya’s Golden Boy Productions and has a huge following among Latinos. And seeing how we specialize in promoting “La Cultura,” we’ll be concocting several drinks and appetizers in his honor.

But no matter who wins, “The One” promises to be an amazing fight. And if you come to FRIDA Westwood, you can enjoy it on the big screens without having to pay those hefty Pay-Per-View fees.


Plus, we’ll be cooking up delicious Tacos for $2.50 (or $10 for sample platters), $3.50 Quesadillas with every type of meat, yummy Tostadas for $3.00, Flautas for $2.50 and signature Enchiladas featuring all of FRIDA’s Mole flavors.

Screen shot 2013-09-07 at 10.22.28 AM

FRIDA Westwood will also be providing Bottle Service if you want to reserve group seating and we’ll have buckets of your favorite Mexican beer iced cold and ready to swig. And don’t even get us started on the tequila selections.

The bottom line is, you are guaranteed to have a blast and enjoy some fantastic Saturday night entertainment. The fight starts promptly at 6pm, so clear your sched and come on over.

Reservations can be made by calling 310-209-0666. Hope to see you there!

Drop By FRIDA Westwood For Mother’s Day Brunch!

6 May


Fans of FRIDA know that we’ve been doing Mother’s Day Brunch for years. But this time, we’re making things extra special. For the first time ever, we’re holding our celebration at FRIDA Westwood and organizing a delicious buffet to go with it.

Since the launch of our FRIDA Westwood Sunday Brunch, we’ve had a tremendous amount of positive feedback. Fans have fallen in love with our homemade omelet station and our wide variety of entrees and desserts. Plus, with the live talents of Mariachi de mi Tierra and the face-painting kids’ station, it’s become a weekly tradition for families all across L.A.

We invite you to bring your moms, your wives, your grandmothers, or any special lady in your life to FRIDA’s Mother’s Day Brunch. We’ll have lively serenades, a special menu of Mexican cuisine and some very festive ambiance complete with flowers, bright patios and vintage FRIDA art.

Plus, spending Mother’s Day in Westwood Village gives your family the option of catching a movie after Brunch, dropping by the famous Hammer Museum or admiring the gorgeous scenery of UCLA. And don’t get us started on the food.

For starters, there will be all-you-can-eat ceviche, made-to-order quesadillas and sopes, tacos, BBQ ribs, tamales, pozoles, pancakes, fresh fruit, churros, flan and tons more options (including a special kids menu).

So this Sunday, head over for a feast every Mother will love. Our doors open at 10am and we’re adding an extra hour to the Brunch by keeping things going until 4pm. Make a reservation online or call us at (310) 209-0666 to secure your slot.

We look forward to seeing you soon!

Join FRIDA This Thursday For Art & Food In Santa Monica

29 Apr

Greetings FRIDA fans,

We’ve got another big event this week that we would love for you to be a part of. Partnering once again with our good friends at UNAM Los Angeles, FRIDA will be co-hosting an amazing art exhibit by celebrated Mexican photographer Jose Del Rio.

Jose is responsible for some brilliant pieces of work (check out his site for a little taste) and this week marks the kickoff of an ongoing exhibition in his honor. His pieces have already toured San Antonio and make their official debut in Southern California this Thursday night.

And the best part of all is, the event will be minutes from FRIDA Westwood! Just head over to The Angel Station in Santa Monica at 2950 Nebraska Avenue. There will be luminaries from the art world, great photography to admire and….you guessed it, plenty of FRIDA food for everyone!

Plus, you will help support Mexico’s growing art movement, which as you can tell by our name, we are a big proponent of.

The festivities begin at 7:30pm this Thursday (May 2). We look forward to seeing you there!


Stop By FRIDA Westwood For Sunday Brunch!

16 Mar

The fans asked for it and we’re ready to deliver. That’s right amigos, the famous FRIDA Brunch is back in session every Sunday from 10am – 3pm at our Westwood location. What does that mean? A nice helping of Ceviche, Quesadillas, Huevos, Tacos, Chilaquiles and more!

We know how important that last day of the week is. After working hard Monday – Friday (and spending Saturday running errands and shuffling kids to soccer practice), Sunday is the day when you deserve a little break. So why not save yourself the hassle of cooking a family breakfast or spending big bucks on tiny lunch portions? FRIDA’s Brunch isn’t just delicious, it’s easy on the wallet.

For just $20, you’ll get all-you-can-eat Ceviche, fresh fruit and salad, orange juice, FRIDA coffee, tamales…even a make-your-own-omelet station. There’s tons of stuff for the kiddies too, including finger foods and yummy desserts. And if you do happen to bring the little ones, keep in mind that children 5 – 12 eat for $12. Plus, kids five and under EAT FREE!

For those of you who enjoy a little pick-me-up at brunch, the FRIDA bar will be open too. We’ll be serving $5 Margaritas, Mimosas, Beer and Sangria. Plus if you pay $12, you’ll get an all-you-can drink VIP pass!

And last but not least, what would a FRIDA Brunch be without a little entertainment? That’s right, this is now a MARIACHI BRUNCH, which means you’ll get lively music to accompany your hearty meal.

GREAT music, GREAT food, GREAT prices AND you can spend Sunday afternoon in sunny Westwood Village. Does life get any better? We think not. Drop by FRIDA Westwood for a Sunday Brunch that can’t be beat!


Celebrate ‘Dia De Los Muertos’ With FRIDA & Hollywood Forever Cemetery

14 Oct

Ready to get your “scare” on? Halloween is just a few weeks away and FRIDA wants to help get you in the spirit with the annual Dia De Los Muertos celebration at the Hollywood Forever Cemetery. That’s right, on October 27, we’ll be front and center for one of L.A’s spookiest traditions and we invite you to come and join us!

Hollywood Forever’s “Dia De Los Muertos” is now 13 years strong and it’s proven to be a tremendous hit for fans of the great beyond. Not only will you be celebrating alongside the final resting places of Rudolph Valentino and Douglas Fairbanks, you’ll be coming face-to-face with Muertos “Sugar Skulls” (and enjoying FRIDA Cuisine while you do it!).

This year is an extra special event, as L.A. jam band Ozomatli will be attendance and playing their greatest hits well into the night. There will also be arts & crafts, costume contests and over 100 altars honoring “los Muertos.” Kids are welcome too and a Calaca dress code is strongly encouraged.

And let’s not forget the wide selection of FRIDA food . Tacos, appetizers, you name it…We’ll proudly serve you signature dishes no matter what creepy costume you’re wearing. In case you haven’t noticed, we love Halloween and we love Dia de los Muertos. So come down and celebrate with us on October 28 at the Hollywood Forever cemetery.

Trick or treating is a lot more fun with Tacos in your hand. Click Here to reserve your Dia de los Muertos slot today!

FRIDA’s Final UNAM-LA Event Happens This Friday!

24 Sep

Hola FRIDA fans….

Have you been keeping up with our UNAM-LA events? Actually, we’ve been thrilled with the turnouts we’ve gotten these past few months. And everyone looking to learn more about the Latin American political system has NOT been disappointed. Luminaries like Leonardo Curzio and Francisco Abundis Luna offered a ton of insight into the electoral process. And now, you have the chance to sit in on one more historic event.

This Friday (September 28), we’re proud to co-host UNAM-LA’s final lecture on the Mexican election. And this may be the most excited one yet! We’ve assembled the Magistrates of the Superior Hall of the Electoral Court for a fascinating discussion about “What Happens Next” with Mexico. Manuel Gonzalez Oropeza, Salvador Nava Gomar and Constancio Carrasco Daza will be participating and sharing their insights on new Commander-in-Chief Enrique Peña Nieto. And for the first time, we’ll be hearing things from a strictly judicial perspective (which should definitely be of interest to all you Legal Eagles).

As always, the admission is free and we’ll be providing plenty of yummy FRIDA treats. But beyond that, we want you to mingle and learn from some of the most interesting people in Latin American politics.

Click here for more info and directions to the Mexican Consulate. The discussion begins Friday at 6pm sharp!

FRIDA’s Restaurants Partner Up For ‘The Taste’

6 Aug

Have you made your Labor Day plans yet? Well cancel them immediately because we want to see you at the Paramount Lot September 1-3 for the 2nd annual L.A. Times TASTE Event! A true “feast” for the eyes and salivary glands, THE TASTE promises to deliver every type of culinary creation possible…and a ton of goodies from the FRIDA kitchen.

Joining with our buddies from the TASTE OF MEXICO (La Monarca, Guelaguetza and La Casita Mexicana), the FRIDA fam will be front and center for all three days of the event. Expect to see items from our CASA AZUL and FRIDA TACOS menus, as well as some “special” surprises (wink, wink). We’ll also be hanging with legendary foodie Jonathan Gold for Saturday’s “Flavors of L.A.” event.

And keep in mind, THE TASTE encompasses a lot more than appetizer samplers. This massive event hosts reps from 40 of So Cal’s top restaurants and has daily happenings like “Cocktail Confidential” and “Field To Fork.” There will also be tons of celebrity chefs in the house, including our very own Vicente Del Rio! So if you’ve got questions about how to cook up a homemade FRIDA quesadilla, don’t be afraid to ask.

Truth be told, we are absolutely thrilled to be part of this historic event and would love for you to join us. And best of all, it’s a only a small hint of things to come. That’s right, this November the TASTE OF MEXICO is coming back in a major way. But before all that goes down, bring your appetite to Paramount Studios on Labor Day weekend. You won’t regret it!

Click here to pick up your tickets for THE TASTE today!

Celebrate The Summer Games At FRIDA!

22 Jul

Calling all sports fans! Now that we’re in a bit of a football lull and the Europe Cup has come and gone, we’re focusing our attention toward the 2012 Summer Games. Oh yes, there will be quite a lot to cheer about (no matter which country you support) and we’d love for you to show your Olympic spirit at FRIDA!

Starting this Friday, we’ll be broadcasting all of your favorite events at both of our restaurants. From the massive opening ceremony, to the hurdles and shot puts, to that final closing concert from The Spice Girls. It’s all going up on the HD FRIDA screen.

Even though things may be on the different time zones, you can bet that plenty of events will fall into the FRIDA Happy Hour sweet spot (with HH running all afternoon, how could they not?) And let’s be honest, table tennis and diving competitions are a lot more fun to watch with a margarita in your hand.

Plus, we’ll be serving all kinds of Olympic-themed dishes to keep things festive. Looking forward to the weightlifting competition? Order up a Burrito FRIDA and you’ll be doing a little weight lifting of your own! It’s heavy alright and stuffed with beef, beans, rice, queso, lettuce and sour cream.

How about synchronized swimming? If you want to bring down a friend, we highly recommend our “synchronized” taco tasting platter. You can also cheer on the silver medal winners with sips from our delicious selections of silver tequilas.

And all you gymnastics fans can work on balance with a Molcajete order. Can you cram this delicious guacamole appetizer in your mouth without losing a single drop? It’s easier said than done!

FRIDA isn’t just a great place to watch the Olympics, it’s a great place to enhance your Olympic experience. And we’ll have plenty of other fans to mingle with too! So throw on your favorite jersey and come down before the fanfare starts.