Tag Archives: FRIDA TACOS

Join FRIDA TACOS For Tacolandia 2015!

19 Apr

June 6 may seem far away now, but time flies VERY fast. That’s why we’re encouraging all of our FRIDA fans (and all Taco fans for that matter) to grab their advance tickets for Tacolandia 2015!

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FRIDA TACOS is extremely proud to be a participant in this amazing event, which gathers over 80 vendors and celebrates the art of signature Mexican cuisine. Several of our Taste of Mexico amigos will be there too, including Coni’ Seafood, La Monarca Bakery, Loteria and Mexicali. And if you’re wondering what will be on the FRIDA menu, prepare yourself for endless plates of pollo, carnitas, steak and cochinita pibil!

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Tacolandia is also putting a big emphasis on FUN, with live mariachi music, cocktails and a special awards celebration honoring LA’s best vendors (don’t forget to vote for FRIDA 😉 ). If that wasn’t enough, attending Tacolandia also helps a very good cause. This year, a portion of every ticket sold will go to benefit the El Pueblo Park Association, which honors the historic culture of Los Angeles.

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Tickets are definitely moving fast and, if you get yours soon, you can still benefit from an Advanced Sales discount. Check out the LA Weekly’s Tacolandia page for details and make sure to join us at El Pueblo de Los Angeles on June 6. It’s going to be a very TASTY event!

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Happy Halloween Week!

26 Oct

Hello FRIDA friends…or shall we say, FRIMEX friends!

That’s right! In case you haven’t noticed, we’ve made a slight update to the blog. Now, we will be sharing updates on behalf of FRIDA’s parent FRIMEX Hospitality Group, which includes FRIDA TACOS, FRIDA CATERING, DIEGO TACOS and the TASTE OF MEXICO! Basically, this will be your one stop shop on all things FRIDA-related. And speaking of which, we thought we’d kick off the first official post with a Happy Halloween theme.

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Yes, it’s hard to believe that we’re less than one week away from All Hallow’s Eve. And as you start planning your parties and trick-or-treating events, we wanted to make sure you were informed on the fun things our restaurants have in store.

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is offering some fantastic options for those of you with younger Halloween fans. Our Brentwood Country Mart location will be hosting a Thursday early Trick-Or-Treat night, with cookies, candies and ice cream. As always, our Taqueria will be front and center; complete with themed decorations and delicious Mexican options for the hungry haunters.

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FRIDA TACOS Westside Pavilion will have some great options too, with Mall giveaways on October 31. This event runs from 5-7p and is certain to be a safe and fun option for westside parents.

Our FRIDA restaurants will be taking the Halloween festivities two steps further, with themed decorations for the Nov 1 and Nov 2 Dia de los Muertos celebration. Also known as “Day of the Dead,” DDLM is a huge Mexican holiday and we will be honoring it with our own calaveras and ofrendas. 😉

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And on Halloween night, drop by either Beverly Hills or Westwood. We’ll be open until 10pm and serving Happy Hour drinks and appetizers for the grown up costumed crowd.

One other option is to reach out to FRIDA Catering. If you happen to be hosting any Halloween events at home or at your office, we can come and provide an endless supply of Mexican treats. Cocktail options can be worked out too if you want your Halloween Fiesta to go late into the night. Several packages are available, which you can learn more about by contacting our team at (310) 278-7666.

We would love to celebrate this festive occasion with you, so pick out your favorite costume….

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And have fun at FRIDA this week!

Thanks To Everyone Who Celebrated TASTE OF MEXICO With Us!

29 Sep

Hello FRIDA Friends,

The 4th annual Taste Of Mexico Event has come and gone and WOW, what an amazing event it turned out to be! First off, thank you to everyone who came to celebrate with us. The response was overwhelming, with thousands of Mexican food connoisseurs descending upon downtown’s La Plaza de Cultura y Artes throughout the day and night. This year marked the first time that we extended the hours into the afternoon and we look forward to doing it again.

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The new afternoon picnics allowed for more families to participate and created a unique Farmer’s Picnic experience with plenty of opportunities to interact with Vicente and the chefs from TOM’s partner restaurants.

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And for those who love to dance and party, the evening festivities did not disappoint! A Poco No owned La Plaza’s stage, churning out Mexican-inspired rock songs throughout the night. It was amazing to watch the grounds transform into a lively dance floor, full of smiles, cheers and great energy.

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As for the participants…Every station was jam-packed! Fans crowded for fresh ceviche, homemade tortas, and amazing desserts, which ranged from crispy La Monarca sweet bread to juicy Artesana Pops paletas.

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We were extremely humbled by the outpouring of support shown to FRIDA. We ended up hosted two separate stations; one specializing in moles and one with traditional tacos. The big smiles, heartwarming compliments and station #selfies truly made our night, getting us face-to-face with old friends and several new ones!

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It is also important to thank friends like the esteemed Mexican General Consul, Carlos Sada, who, for the second year in a row, took time out of his schedule to inaugurate the event.

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Our friends at Univision LA also played a huge part in TOM’s success, publishing tweets and inviting us on their programs.

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Believe us when we say this is only the beginning! Expect more TOM announcements in the months to come and continued celebrations of the food and culture of Mexico!

Thanks To All Who Joined Us For TASTE OF MEXICO 2013!

17 Oct

What an incredible Friday we had last week. To our delight, hundreds of Mexican food fans descended upon LA Plaza de Cultura y Artes for TASTE OF MEXICO 2013. The turnout was spectacular and included guests from all across Southern California.

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To our sheer delight, Mexican Ambassador Eduardo Medina-Mora kicked off the event with an impassioned speech about Mexican culture and its impact on Los Angeles. From there, the famous TOM chefs gathered for photo opps and meet-and-greets, sharing “trade secrets” with dozens of fans.

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Our own Vicente Del Rio proved to be quite popular, getting interviewed for local news outlets and proudly shaking hands with a huge line of FRIDA fans. As for our comida selections, we proudly served up our famous Carnitas, Pollo and Steak Tacos and had delicious ceviche samplings (much like what you’ll find at the FRIDA Westwood Brunch).

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Fans made sure to show their FRIDA love, even donning apparel inspired by our famous namesake.

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One huge highlight was getting the opportunity to hang with our friend Kate Del Castillo. One of Spanish television’s most popular stars, “La Reina Del Sur” couldn’t have been more gracious. She happily posed with fans and scored us quite a few ReTweets from her picture with Vicente.

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Those who follow us on Twitter got live updates throughout the night, highlighting everything from the mariachi singers, to the lively speeches, to the delicious appetizers served by our fellow #TOM participants.

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Overall, it was a fantastic night and one that we intend on repeating year after year! To everyone who stayed until the end, we hope you enjoyed your goodie bags. And to those who couldn’t make it out, stay tuned for details on TASTE OF MEXICO 2014!

The TASTE OF MEXICO Is Almost Here & We’re Giving Away Tickets!

18 Nov

Believe it or not, LA’s premier Mexican food event is less than two weeks away. On Friday November 30, we will be kicking off our second annual TASTE OF MEXICO celebration at the Cathedral of St. Vibiana in downtown Los Angeles. And (of course) we would love for you to be our guests! But this year, we’re taking things one step further by giving our biggest fans the opportunity to WIN TWO FREE TICKETS!

General pre-sale tickets for the event are $50 each, so two freebies equal a $100 value! More importantly, they will get you front and center with the most delicious Mexican tastemakers in Los Angeles. La Monarca Bakery, La Casita Mexicana, Guelaguetza and so many more will be participating with us. Plus, we’ll have baja wines, ultra premium tequila and live mariachi bands singing you well into the night.

But the big question is…WHAT’S IT TAKE TO GET THE FREE TICKETS?! It’s actually extremely easy. All we’re asking for is an answer to the question, “What Do I Love Most About Mexican Food?” It can be the desserts, it can be the appetizers…heck, we’ll even consider the margaritas if your response is compelling enough. And we love the funny stuff too (though no profanity), so be as creative as you can with your answer. We’ll pick the one we like best by Tuesday November 27 and have your tickets waiting at the door.

Here’s the one final catch – Your answer has to be 140 characters or less (the length of a Twitter post) to be considered. So think real hard and narrow down all of those wonderful tidbits about Mexican food into a concise, engaging statement. You can send it to us via the @CASAAZULCANTINA, @FRIDATACOS or @FRIDAMEXCUISINE Twitter pages or leave it posted on our Facebook wall ALWAYS WITH THE HASHTAG #TOM. And make sure you do it before November 28 because that’s the day we announce the winner!

Of course if you’re not selected, don’t worry. We’ll still welcome you to the TASTE with open arms. Trust us, this is going to be an incredible event and we can’t wait to see you there!

FRIDA’s Restaurants Partner Up For ‘The Taste’

6 Aug

Have you made your Labor Day plans yet? Well cancel them immediately because we want to see you at the Paramount Lot September 1-3 for the 2nd annual L.A. Times TASTE Event! A true “feast” for the eyes and salivary glands, THE TASTE promises to deliver every type of culinary creation possible…and a ton of goodies from the FRIDA kitchen.

Joining with our buddies from the TASTE OF MEXICO (La Monarca, Guelaguetza and La Casita Mexicana), the FRIDA fam will be front and center for all three days of the event. Expect to see items from our CASA AZUL and FRIDA TACOS menus, as well as some “special” surprises (wink, wink). We’ll also be hanging with legendary foodie Jonathan Gold for Saturday’s “Flavors of L.A.” event.

And keep in mind, THE TASTE encompasses a lot more than appetizer samplers. This massive event hosts reps from 40 of So Cal’s top restaurants and has daily happenings like “Cocktail Confidential” and “Field To Fork.” There will also be tons of celebrity chefs in the house, including our very own Vicente Del Rio! So if you’ve got questions about how to cook up a homemade FRIDA quesadilla, don’t be afraid to ask.

Truth be told, we are absolutely thrilled to be part of this historic event and would love for you to join us. And best of all, it’s a only a small hint of things to come. That’s right, this November the TASTE OF MEXICO is coming back in a major way. But before all that goes down, bring your appetite to Paramount Studios on Labor Day weekend. You won’t regret it!

Click here to pick up your tickets for THE TASTE today!