Tag Archives: FRIDA Restaurants

Celebrate Cinco De Mayo With FRIDA

4 May

Feliz Mayo FRIDA friends!

Summer is almost here and one way we like to kick off the new season is with a daylong Cinco De Mayo celebration! Every year our restaurants bring in great crowds for this traditional Mexican holiday.

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With Happy Hour cocktails and delicious appetizers, we open up the bar to partygoers from all over LA. At Westwood, Cinco has become a major college hotspot (because don’t forget, we offer UCLA ID discounts). It’s also a time to crank up the sound system for classic Mexican singalongs and HDTV specials. Plus, Westwood has become a great place for the Santa Monica after work crowd. We welcome large parties and have plenty of booths for “family style” entrees.

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In Beverly Hills, we’re highlighting more of a slower-paced dining experience. Here, you can enjoy a Cinco de Mayo “date night” or a casual evening with friends. Our wait staff will give you plenty of choices if you’re looking for a hearty traditional meal. Options like Mole Poblano, Cochinita Pibil or Arrachera Nortena will offer a fantastic sampling of the flavors of Mexico.

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And let’s not forget the true meaning behind Cinco De Mayo. It recognizes an important event in the Mexico’s history (specifically its victory against the French in the Battle of Puebla). 2015 marks the 153rd anniversary of that day and, as you’re well aware, America has gone on to embrace it with parades, festivals and lively parties. We would love for you to celebrate May 5th with us and to raise a glass for the start of a beautiful season!

Dancers participating in the Cinco de Mayo Festival in downtown Denver.

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The Story Of FRIDA

8 Mar

For the record, we love getting feedback from our fans on social media. And one question that continues to come up is about the “history” of the restaurants. Where did they originate from? How did FRIDA get started? Well, the FRIMEX Blogs are a perfect forum to address the questions and that’s what we plan to do right now! 🙂

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As you probably know, the visionary behind FRIDA’s restaurants is Vicente Del Rio. Born and raised in the central valley of Mexico, he grew up on the country’s traditional recipes. Vicente’s passions stemmed from authentic entrees like Chile en Nogada, Tacos Del Guero and Mole Poblano (just to name a few).

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And he didn’t just enjoy the taste of these delicacies, he enjoyed the “science” behind them. That is to say, the intricacies that went into every dish (every spice, every corn kernel, every poblano). So by the time Vicente was a university student in Mexico City, he was already running his own small taqueria!

It was during this time that the earliest FRIDA concept was born. While in Mexico, Vicente began searching for a visual component to complement his growing restaurant businesses. Something artistic, yet tied to the country’s culture and cuisine. The answer: Frida Kahlo!

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Though you may not know it, Frida Kahlo was an amazing cook and greatly valued the ingredients and flavors of Mexican cuisine. She also represents some of the country’s finest traditions and helped it gain international recognition through her art and expressionism. So when Vicente ultimately moved to Los Angeles and launched his restaurant in Beverly Hills, he never forgot the magic of FRIDA!

In 2002, everything took shape. The first restaurant opened on Beverly Drive, taking Vicente’s mission to blend great food, great art and great customer service. Soon critics and fans alike were spreading the word. It even became a hot spot for local tourists and LA celebs.

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The menu, of course, is what sealed the deal and brought people back over and over again. So after 10 great years running the Beverly Hills restaurant, Vicente decided to expand FRIDA to Westwood (originally known as CASA AZUL); carefully picking a location in the heart of the Village. What made this location unique was that it allowed for a larger dining room, a bigger bar and more HDTV’s! Before long, FRIDA Westwood became a haven for sports events, happy hours and an all-you-can-eat brunch!

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Which leads to the next big question: After two successful FRIDA locations, will there be a third? Never say never! Vicente is clearly not finished with his passions and if you ever see him at the restaurant, feel free to say hi and share your thoughts.

Who knows? You may have the next idea for FRIDA Restaurant #3!

 

FRIDA’s Final UNAM-LA Event Happens This Friday!

24 Sep

Hola FRIDA fans….

Have you been keeping up with our UNAM-LA events? Actually, we’ve been thrilled with the turnouts we’ve gotten these past few months. And everyone looking to learn more about the Latin American political system has NOT been disappointed. Luminaries like Leonardo Curzio and Francisco Abundis Luna offered a ton of insight into the electoral process. And now, you have the chance to sit in on one more historic event.

This Friday (September 28), we’re proud to co-host UNAM-LA’s final lecture on the Mexican election. And this may be the most excited one yet! We’ve assembled the Magistrates of the Superior Hall of the Electoral Court for a fascinating discussion about “What Happens Next” with Mexico. Manuel Gonzalez Oropeza, Salvador Nava Gomar and Constancio Carrasco Daza will be participating and sharing their insights on new Commander-in-Chief Enrique Peña Nieto. And for the first time, we’ll be hearing things from a strictly judicial perspective (which should definitely be of interest to all you Legal Eagles).

As always, the admission is free and we’ll be providing plenty of yummy FRIDA treats. But beyond that, we want you to mingle and learn from some of the most interesting people in Latin American politics.

Click here for more info and directions to the Mexican Consulate. The discussion begins Friday at 6pm sharp!

Celebrate the Sporty Side of FRIDA!

24 Oct

Let’s be honest, what goes better than sports and Mexican food? Whether it’s a cool cerveza in the ninth inning or salsa-drenched chips during that critical QB pass, you really can’t go wrong with FRIDA appetizers during “the big game.”

And with huge events like The World Series going on this week, we figured what better time to celebrate the sporty side of FRIDA? That’s right, at both our Beverly Hills and Glendale locations we’re offering happy hour specials and plenty of crisp HDTVs to put you right in the middle of the action.

Big MNF fan? Then you HAVE to drop by for a taste of our Crazy Mondays! Throughout the night, you can watch grizzly High-Def tackles and savor special prices on Tostadas, Enchiladas, and our trademark Margaritas!

Or perhaps you need a place to catch Game 6 of the Series? Pop in to FRIDA this Wednesday for dirt cheap Wings (which go great with Mexican beer BTW)! And per usual, you can always drop by on weekends for FIFA matches and the rest of the Pan American Games (for all you die hard Latin American deportes fans).

The point is, we’ve got always got some kind of matchup happening on our FRIDA TVs and we’d love to have you drop by, jerseys and all!