Tag Archives: FRIDA Mexican Cuisine

Congratulations To The Class Of 2015!

16 May

Hola FRIDA fans,

It’s hard to believe that graduation time is upon us again. This truly is a fantastic time of the year. The days are longer, the weather is warming and FRIDA becomes a very festive graduation destination.

That’s right, every year we open our doors to college, high school and even junior high grads as they gather the family and celebrate their accomplishments. We can build custom menus, rent out sections of the restaurant or just fire up a congratulatory tres leches cake!

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We also become quite busy on the catering side, bringing family-style platters to homes across the southland. Whether is a backyard buffet, a giant recital hall or a quiet gathering of family and friends, we can accommodate meals of every size and are happy to deliver!

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Our Beverly Hills restaurant fills up quickly with families from schools like USC, LMU and Pepperdine. And if the lucky grad happens to be over 21, our master bartenders can certainly turn their special night into a major fiesta!

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FRIDA Westwood has become the go-to spot for UCLA grads, though they’ve still got a few more weeks until commencement. Nevertheless, we invite families to book their spaces early and ensure everyone has the perfect celebration. We can even rent out the entire restaurant if you want to “go big” for your 2015 superstar.

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So give us a call at (310) 278-7666 in Beverly Hills or (310) 209-0666 in Westwood. And if you want some special catering, reach out at (310) 278-0666. We would LOVE to celebrate this next great milestone with you and kick off an incredible SoCal summer!

The Story Of FRIDA

8 Mar

For the record, we love getting feedback from our fans on social media. And one question that continues to come up is about the “history” of the restaurants. Where did they originate from? How did FRIDA get started? Well, the FRIMEX Blogs are a perfect forum to address the questions and that’s what we plan to do right now! 🙂

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As you probably know, the visionary behind FRIDA’s restaurants is Vicente Del Rio. Born and raised in the central valley of Mexico, he grew up on the country’s traditional recipes. Vicente’s passions stemmed from authentic entrees like Chile en Nogada, Tacos Del Guero and Mole Poblano (just to name a few).

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And he didn’t just enjoy the taste of these delicacies, he enjoyed the “science” behind them. That is to say, the intricacies that went into every dish (every spice, every corn kernel, every poblano). So by the time Vicente was a university student in Mexico City, he was already running his own small taqueria!

It was during this time that the earliest FRIDA concept was born. While in Mexico, Vicente began searching for a visual component to complement his growing restaurant businesses. Something artistic, yet tied to the country’s culture and cuisine. The answer: Frida Kahlo!

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Though you may not know it, Frida Kahlo was an amazing cook and greatly valued the ingredients and flavors of Mexican cuisine. She also represents some of the country’s finest traditions and helped it gain international recognition through her art and expressionism. So when Vicente ultimately moved to Los Angeles and launched his restaurant in Beverly Hills, he never forgot the magic of FRIDA!

In 2002, everything took shape. The first restaurant opened on Beverly Drive, taking Vicente’s mission to blend great food, great art and great customer service. Soon critics and fans alike were spreading the word. It even became a hot spot for local tourists and LA celebs.

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The menu, of course, is what sealed the deal and brought people back over and over again. So after 10 great years running the Beverly Hills restaurant, Vicente decided to expand FRIDA to Westwood (originally known as CASA AZUL); carefully picking a location in the heart of the Village. What made this location unique was that it allowed for a larger dining room, a bigger bar and more HDTV’s! Before long, FRIDA Westwood became a haven for sports events, happy hours and an all-you-can-eat brunch!

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Which leads to the next big question: After two successful FRIDA locations, will there be a third? Never say never! Vicente is clearly not finished with his passions and if you ever see him at the restaurant, feel free to say hi and share your thoughts.

Who knows? You may have the next idea for FRIDA Restaurant #3!

 

Let FRIDA Cater Your Super Bowl Party!

28 Jan

Calling all football fans!

The Big Game is just a few days away and if you’re looking for the perfect menu during the Seattle/New England showdown, we highly recommend a kitchen stocked with FRIDA!

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Over the past few years, our CATERING Division has been actively contributing to LA Super Bowl parties. From the large scale backyard BBQ’s, to the intimate gatherings in front of big screen TV’s. We can accommodate orders of any size and offer a full variety of tacos, enchiladas, burritos and more!

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And as far as appetizers go, no one can top FRIDA’s homemade tortilla chips blended with spicy red and green salsa. We also offer large orders of custom guacamole and some AMAZING queso fundido for NFL nacho fans. 😉

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Of course, the restaurants will be open too and broadcasting the Big Game on multiple HDTV’s. So if you’d prefer to skip hosting duties and just enjoy Happy Hour cervezas at our bar, so be it! However you want to celebrate the Super Bowl, FRIDA will be there to help!

Reach out to us at (310) 278-0666 to find out available Catering options and have fun watching the drama unfold on Super Bowl Sunday!

Thanks To Everyone Who Celebrated TASTE OF MEXICO With Us!

29 Sep

Hello FRIDA Friends,

The 4th annual Taste Of Mexico Event has come and gone and WOW, what an amazing event it turned out to be! First off, thank you to everyone who came to celebrate with us. The response was overwhelming, with thousands of Mexican food connoisseurs descending upon downtown’s La Plaza de Cultura y Artes throughout the day and night. This year marked the first time that we extended the hours into the afternoon and we look forward to doing it again.

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The new afternoon picnics allowed for more families to participate and created a unique Farmer’s Picnic experience with plenty of opportunities to interact with Vicente and the chefs from TOM’s partner restaurants.

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And for those who love to dance and party, the evening festivities did not disappoint! A Poco No owned La Plaza’s stage, churning out Mexican-inspired rock songs throughout the night. It was amazing to watch the grounds transform into a lively dance floor, full of smiles, cheers and great energy.

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As for the participants…Every station was jam-packed! Fans crowded for fresh ceviche, homemade tortas, and amazing desserts, which ranged from crispy La Monarca sweet bread to juicy Artesana Pops paletas.

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We were extremely humbled by the outpouring of support shown to FRIDA. We ended up hosted two separate stations; one specializing in moles and one with traditional tacos. The big smiles, heartwarming compliments and station #selfies truly made our night, getting us face-to-face with old friends and several new ones!

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It is also important to thank friends like the esteemed Mexican General Consul, Carlos Sada, who, for the second year in a row, took time out of his schedule to inaugurate the event.

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Our friends at Univision LA also played a huge part in TOM’s success, publishing tweets and inviting us on their programs.

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Believe us when we say this is only the beginning! Expect more TOM announcements in the months to come and continued celebrations of the food and culture of Mexico!

New Details On TASTE OF MEXICO 2014!

17 Aug

Hello FRIDA fans!

As you’re probably well aware, we’ve got another amazing TASTE OF MEXICO event lined up for September 27. Just like every year, it promises some of the finest Mexican cuisine in southern California with restaurants like La Casita Mexicana, Guelaguetza, La Monarca and, of course, FRIDA all participating. There will also be plenty of new partners this year, including Tecate, Aguacates de Mexico and Las Palmas. Plus, local favorites like Yuca’s, Loteria, Mexicali and MexiKosher, among others. But beyond that, we’ve created special new features for families and high-end food connoisseurs.

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This year, TOM will be offering a special Farmer’s Market Picnic Brunch, which will includee cooking demos and a full wine garden. It will also have unlimited tastings from all of the restaurants at a lower price point than the evening ticket.

The dinner and cocktail event promises to be even more amazing that years’ past, once again utlizing the beautiful landscapes of downtown’s La Plaza de la Culturas y Artes. From 7p-11p, you can mingle with the chefs from all of our partner restaurants, learning recipes and testing out new menu items. There will also be a Mexico Tequila Bar, beer gardens and live music from A Poco No! Artist Ernesto Yerena will be on site too, displaying his visual masterpieces.

Now if you want the best of both worlds, we can certainly arrange that too. This year’s VIP All Day Pass costs just $20 more than the traditional ticket and will grant you access to the Picnic Brunch AND the Dinner Event. There will also be early admission access and special gift bags.

Our founder Vicente Del Rio will be on site for both events, sharing his insights as a Mexican master chef and a restauranteur. CLICK HERE for details on tickets and watch the clip below for a look back at some of the best moments from 2013!

3rd Annual Taste of Mexico from Jaime Alexander Ballesteros on Vimeo.

SEE YOU SEPTEMBER 27!

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Join FRIDA This Saturday For A Special Performance From EL JAVI!

6 Aug

Hello FRIDA friends,

This week, we have some very special news to share. On Saturday August 9, acclaimed flamenco fusion band El Javi will be giving a special live performance at FRIDA Westwood. Starting at 8:30pm, you will be able to see the talents of Javier “El Javi” Gutierrez and Jordi Marin. We promise, this will be an unforgettable musical experience (as illustrated in the clip below).

These amazing artists have toured around the world, earning fans in Latin America and throughout the west coast. We are thrilled to be hosting them for a night of live entertainment. And for the record, we’re making sure our Westwood floor has plenty of room for flamenco dancing.

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There will also be Happy Hour specials throughout the night, as well as delicious plates from the FRIDA kitchen. Come for a hearty dinner, come for light appetizers, or just come for a cocktail and a fantastic local concert. We like to think of this as a great way to celebrate summer and the start of several live FRIDA events to come!

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FRIDA Westwood is located at 10853 Lindbrook Drive in the heart of the Village. We’ve got valet parking available and will be happy to accommodate large parties. Just make sure you’re in the doors by 8:30pm because we’d hate for you to miss a minute of the fun!

See you this Saturday!

Summer Sunday Brunch At FRIDA!

20 Jul

Hello FRIDA friends,

What an exciting summer it’s been. We had a phenomenal time broadcasting games from the World Cup and (as you can see below) the turnout was tremendous! But just because futbol’s over doesn’t mean the fun has to stop at FRIDA.

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Every Sunday we are hosting lively brunches at our Westwood restaurant, with full breakfast and lunch menus, delicious cocktails and amazing music from Mariachi Los Toros.

In case you didn’t know, Los Toros are one of the most acclaimed mariachi groups in California. They have been featured on Univision, KCET and at festivals throughout the country. Their set list includes plenty of Mexican classics, plus special requests from the FRIDA fans.

And let’s not forget about the FOOD! Every brunch features our signature tacos, fresh ceviche, a fruit bar, custom omelettes and just about every type of Mexican favorite you can think of.

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There are also a wide variety of desserts and drinks that range from sodas, to horchata, to cantina cocktails (including our new yummy Blackberry Margarita)!

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Children are more than welcome at the Westwood brunch too! We have created special face painting stations and Kids Menus for them to enjoy throughout the afternoon.

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So make sure to make a date with FRIDA Westwood every Sunday from 10am – 3pm for our delicious (and fun) morning brunch! Drop by or call (310) 209-0666 to RSVP!

Celebrate Father’s Day At FRIDA!

9 Jun

Happy early Father’s Day to all of the proud papa’s!

As you’re probably aware, Vicente and a large portion of our staff are dads to beautiful children. So this Sunday, we’re making sure everyone is getting honored with a special Father’s Day Brunch at FRIDA Westwood!

From 10a-3p, we will be creating an all-you-can-eat Mexican menu tailor-made for our favorite fathers. There will be signature tacos, fresh summer ceviche and authentic desserts that the whole family will love! And if dear old dad likes to unwind with a Sunday cocktail, you can treat him to crisp mimosas and a full Happy Hour bar!

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As always, Mariachi Los Toros will joining the celebration playing traditional songs and special requests (including this gem)!

We can’t wait to welcome you into our family celebration. And if Papa (or Grandpapa) prefers a quieter relaxing dinner, FRIDA Beverly Hills will be taking special Father’s Day reservations too!

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We can accommodate parties of all sizes. Just give us a call at (310) 209-0666 and make sure to save yourself a seat!

Join FRIDA For A Special Charity Event This Wednesday

17 Mar

Greetings FRIDA fans!

We hope you are enjoying the long nights and warm weather of Spring! This is a great time of year to take advantage of FRIDA’s outdoor patios (and the cool margaritas of Happy Hour). It’s also a time of year when we like to give back, which is why we’re partnering with Meals on Wheels of West LA for a very special Wednesday night event.

On March 19, our Westwood restaurant will be hosting an all-day fundraiser for this amazing organization. In case you are unfamiliar, Meals on Wheels delivers hot food to those who have lost mobility. If you’re homebound because of an injury, financial difficulties or advanced age, this org makes sure you are well fed with nutritious breakfasts, lunches and dinners.

It’s a fantastic cause and we are proud to help them in their mission. So much so, that on Wednesday we are donating 15% of everyone’s check to MoW of West LA. So for you, the donation is easy. Just come to FRIDA and order any of your favorite meals. Pay the regular price, but leave with the knowledge that you are helping some fellow Angelinos in need.

Just mention the below flyer or ask about the promotion at the door. Your generosity will be much appreciated. FRIDA Westwood is located at 10853 Lindbrook Drive in the heart of Westwood Village. You can also call us at (310) 209-0666 for further details.

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Gracias in advance for your ongoing support! 🙂

FRIDA’s New Site Is Up And Running!

2 Mar

Big news everyone! Our website has gone through a major overhaul and is now completely redesigned to make the FRIDA experience even better.

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Visit FridaRestaurant.com and you’ll be able to learn about what goes into our amazing entrees. You’ll also be able to access details on our signature cocktails, our Sunday Brunch, our tasty desserts and the people behind FRIDA!

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We’ve got profile pics of the whole team and a nice backstory on our founder Vicente Del Rio and his inspirations for creating the restaurant. And that’s not all…There are also updates on our daily Happy Hour specials, details on upcoming events and a BRAND NEW FEATURE that lets you reserve your seating online.

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The site is completely mobile too and can be accessed just as easily from an iPad or Smartphone. So scroll through our amazing dishes, then head over to Beverly Hills or Westwood and enjoy some authentic Mexican Cuisine!