Tag Archives: Beverly Hills

Congratulations To The Class Of 2015!

16 May

Hola FRIDA fans,

It’s hard to believe that graduation time is upon us again. This truly is a fantastic time of the year. The days are longer, the weather is warming and FRIDA becomes a very festive graduation destination.

That’s right, every year we open our doors to college, high school and even junior high grads as they gather the family and celebrate their accomplishments. We can build custom menus, rent out sections of the restaurant or just fire up a congratulatory tres leches cake!

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We also become quite busy on the catering side, bringing family-style platters to homes across the southland. Whether is a backyard buffet, a giant recital hall or a quiet gathering of family and friends, we can accommodate meals of every size and are happy to deliver!

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Our Beverly Hills restaurant fills up quickly with families from schools like USC, LMU and Pepperdine. And if the lucky grad happens to be over 21, our master bartenders can certainly turn their special night into a major fiesta!

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FRIDA Westwood has become the go-to spot for UCLA grads, though they’ve still got a few more weeks until commencement. Nevertheless, we invite families to book their spaces early and ensure everyone has the perfect celebration. We can even rent out the entire restaurant if you want to “go big” for your 2015 superstar.

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So give us a call at (310) 278-7666 in Beverly Hills or (310) 209-0666 in Westwood. And if you want some special catering, reach out at (310) 278-0666. We would LOVE to celebrate this next great milestone with you and kick off an incredible SoCal summer!

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Celebrate Cinco De Mayo With FRIDA

4 May

Feliz Mayo FRIDA friends!

Summer is almost here and one way we like to kick off the new season is with a daylong Cinco De Mayo celebration! Every year our restaurants bring in great crowds for this traditional Mexican holiday.

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With Happy Hour cocktails and delicious appetizers, we open up the bar to partygoers from all over LA. At Westwood, Cinco has become a major college hotspot (because don’t forget, we offer UCLA ID discounts). It’s also a time to crank up the sound system for classic Mexican singalongs and HDTV specials. Plus, Westwood has become a great place for the Santa Monica after work crowd. We welcome large parties and have plenty of booths for “family style” entrees.

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In Beverly Hills, we’re highlighting more of a slower-paced dining experience. Here, you can enjoy a Cinco de Mayo “date night” or a casual evening with friends. Our wait staff will give you plenty of choices if you’re looking for a hearty traditional meal. Options like Mole Poblano, Cochinita Pibil or Arrachera Nortena will offer a fantastic sampling of the flavors of Mexico.

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And let’s not forget the true meaning behind Cinco De Mayo. It recognizes an important event in the Mexico’s history (specifically its victory against the French in the Battle of Puebla). 2015 marks the 153rd anniversary of that day and, as you’re well aware, America has gone on to embrace it with parades, festivals and lively parties. We would love for you to celebrate May 5th with us and to raise a glass for the start of a beautiful season!

Dancers participating in the Cinco de Mayo Festival in downtown Denver.

The Story Of FRIDA

8 Mar

For the record, we love getting feedback from our fans on social media. And one question that continues to come up is about the “history” of the restaurants. Where did they originate from? How did FRIDA get started? Well, the FRIMEX Blogs are a perfect forum to address the questions and that’s what we plan to do right now! 🙂

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As you probably know, the visionary behind FRIDA’s restaurants is Vicente Del Rio. Born and raised in the central valley of Mexico, he grew up on the country’s traditional recipes. Vicente’s passions stemmed from authentic entrees like Chile en Nogada, Tacos Del Guero and Mole Poblano (just to name a few).

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And he didn’t just enjoy the taste of these delicacies, he enjoyed the “science” behind them. That is to say, the intricacies that went into every dish (every spice, every corn kernel, every poblano). So by the time Vicente was a university student in Mexico City, he was already running his own small taqueria!

It was during this time that the earliest FRIDA concept was born. While in Mexico, Vicente began searching for a visual component to complement his growing restaurant businesses. Something artistic, yet tied to the country’s culture and cuisine. The answer: Frida Kahlo!

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Though you may not know it, Frida Kahlo was an amazing cook and greatly valued the ingredients and flavors of Mexican cuisine. She also represents some of the country’s finest traditions and helped it gain international recognition through her art and expressionism. So when Vicente ultimately moved to Los Angeles and launched his restaurant in Beverly Hills, he never forgot the magic of FRIDA!

In 2002, everything took shape. The first restaurant opened on Beverly Drive, taking Vicente’s mission to blend great food, great art and great customer service. Soon critics and fans alike were spreading the word. It even became a hot spot for local tourists and LA celebs.

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The menu, of course, is what sealed the deal and brought people back over and over again. So after 10 great years running the Beverly Hills restaurant, Vicente decided to expand FRIDA to Westwood (originally known as CASA AZUL); carefully picking a location in the heart of the Village. What made this location unique was that it allowed for a larger dining room, a bigger bar and more HDTV’s! Before long, FRIDA Westwood became a haven for sports events, happy hours and an all-you-can-eat brunch!

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Which leads to the next big question: After two successful FRIDA locations, will there be a third? Never say never! Vicente is clearly not finished with his passions and if you ever see him at the restaurant, feel free to say hi and share your thoughts.

Who knows? You may have the next idea for FRIDA Restaurant #3!

 

Celebrate Father’s Day At FRIDA!

9 Jun

Happy early Father’s Day to all of the proud papa’s!

As you’re probably aware, Vicente and a large portion of our staff are dads to beautiful children. So this Sunday, we’re making sure everyone is getting honored with a special Father’s Day Brunch at FRIDA Westwood!

From 10a-3p, we will be creating an all-you-can-eat Mexican menu tailor-made for our favorite fathers. There will be signature tacos, fresh summer ceviche and authentic desserts that the whole family will love! And if dear old dad likes to unwind with a Sunday cocktail, you can treat him to crisp mimosas and a full Happy Hour bar!

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As always, Mariachi Los Toros will joining the celebration playing traditional songs and special requests (including this gem)!

We can’t wait to welcome you into our family celebration. And if Papa (or Grandpapa) prefers a quieter relaxing dinner, FRIDA Beverly Hills will be taking special Father’s Day reservations too!

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We can accommodate parties of all sizes. Just give us a call at (310) 209-0666 and make sure to save yourself a seat!

FRIDA’s New Site Is Up And Running!

2 Mar

Big news everyone! Our website has gone through a major overhaul and is now completely redesigned to make the FRIDA experience even better.

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Visit FridaRestaurant.com and you’ll be able to learn about what goes into our amazing entrees. You’ll also be able to access details on our signature cocktails, our Sunday Brunch, our tasty desserts and the people behind FRIDA!

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We’ve got profile pics of the whole team and a nice backstory on our founder Vicente Del Rio and his inspirations for creating the restaurant. And that’s not all…There are also updates on our daily Happy Hour specials, details on upcoming events and a BRAND NEW FEATURE that lets you reserve your seating online.

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The site is completely mobile too and can be accessed just as easily from an iPad or Smartphone. So scroll through our amazing dishes, then head over to Beverly Hills or Westwood and enjoy some authentic Mexican Cuisine!

Host Your Graduation Party At FRIDA!

28 May

To be honest, summer may be our favorite time of the year. The warm weather calls for cool Margaritas, international tourists are always dropping by and we get to host amazing fiestas for all the recent LA graduates! That’s right, FRIDA Graduation Parties have now become a SoCal staple (particularly at our Westwood location).

It doesn’t matter if you’re a proud USC alum, an LMU grad or you’re walking in a few weeks for UCLA. FRIDA has hosted parties for everyone and we love doing it! For starters, our Westwood patio offers some great ambiance for large groups who want to enjoy the westside sun. Over in Beverly Hills, we’ve been known to rent out the entire dining room for students and their families. Or there’s plenty of nights we host intimate evenings with just Mom & Dad. We can cater to every situation and we’ll make sure the “Class of 2013” gets a proper tribute.

And keep in mind, FRIDA caters too. So if you prefer to host your graduation party at home or at a banquet hall, you can still enjoy all of our delicious taco and ceviche platters. And if you want to go big, that’s fine too. We can coordinate mariachi bands, special desserts or an open bar for those who want to take advantage of the Westwood dance floor.

We all know that Mexican food is an essential part of every SoCal graduation party. And if you want delicious carne plates, juicy pescado, world-famous molcajete and the best Margaritas in town, you know who to call! Let FRIDA be your go-to party planners. Just reach out to our Beverly Hills or Westwood locations, give us your details, then let us take care of the rest.

And all you Bruins, don’t forget to ask about the FRIDA Westwood discounts.

Felicidades Class of 2013!

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Celebrate Valentine’s Day With FRIDA!

10 Feb

We’ve all done the heart-shaped candy boxes and red roses for Valentine’s Day. And as sweet as those gestures are, they can also come off a bit stale at times. That’s why your friends at FRIDA are inviting to spruce things up this Thursday with a romantic dinner for two at our Beverly Hills and Westwood locations!

For all of February 14, our FRIDA restaurants will be converted into Casas de Amor. That’s right, we’ll be lighting up the candles, setting a nice romantic ambiance and serving delicious appetizers (and desserts) that are made for sharing. And both of our locations offer unique “Date Night” options for you and your special someone.

In Beverly Hills, for example, you can stroll down gorgeous Beverly Drive, which will lead you right into Rodeo. Now we’re not sure how romantic you’re planning on getting this Valentine’s, but if diamonds are on your mind, there are plenty of upscale shops in the neighborhood.

FRIDA Westwood can offer more of a casual Valentine’s Day vibe. Our newest location is next to several impressive movie theaters, which can make for a great evening out (after you sample some delicious Mexican entrees, of course). Plus, there will be fixed menu options which can give you some great dishes at a reasonable price.

And while you’re at our restaurants, make sure to take advantage of our extensive wine menu. Couple your Arrachera Norteña with a Robert Mondavi, sip Chardonnay with Halibut Primavera, the choice is yours and the choices are all delicious!

So stop by FRIDA this February 14 and add some Spanish amor to your Valentine’s Day!

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Happy Birthday FRIDA Beverly Hills!

30 Apr

It’s amazing how fast time flies. It seems like just yesterday we were opening the doors to our FRIDA Beverly Hills restaurant. And now 10 years later, we’re still flourishing and welcoming in Mexican Cuisine lovers from all across L.A.!

But of course, there’s a lot more to FRIDA than great tasting entrees. We like to create an “experience” at our restaurants and an ambiance that’s fun, lively and always entertaining. Case in point, the decorative murals at 236 South Beverly Drive. Back in November 2010, we commissioned artist Candida Peña to completely remodel our interiors, adding blue and metallic colors that perfectly encapsulate the “Casa Azul” of our namesake.

We’ve also added all kinds of new menu items throughout the years, making sure our guests experience the greatest delicacies that Mexico has to offer. But while change is obviously a good thing, so is a bit of nostalgia.

We love being the same little restaurant you remember from 2002. In the past decade, we’ve seen hundreds of regulars drop by for dinner with friends, snacks on the patio, late night coffees, or giant fiestas with the fam. And we love the fact that we’re still going strong on the one-and-only Beverly Blvd (believe us, we’ve seen A LOT of eateries come and go).

So take solace in knowing that FRIDA will be around for a long time to come. And we are going to continue to work hard to keep your business and deliver the tastiest Mexican treats in So Cal!